This feature in the league is to allow teams to gain some extra revenue. Teams are  allowed to apply for no more than one television deal, one beer deal one specialty deal and apply for one arena buyout per season. Teams that hold sponsorships are not required to sign up again for the same deal and will  maintain the sponsor on a year to year basis as long as the criteria is met. If a team consistently meets its requirement quotas, it is possible to have multiple sponsor deals in one category (excludes Beers). All packages are subject to limitation  based on regional and performance based factors. At the time of sign up, the cost is immediately deducted from the applying team. Arena buyouts are based on specification. Meaning that once the  season is done your Tier is determined based on your performance. After the  season you will receive multiple options for your new arena deal and may choose the one that fits you best. To apply for an endorsement, send an e-mail to commish@dwshl.com. If teams sign up for a deal, but fails to  meet the requirements, they forfeit the money that they paid in order to get the  endorsement. As well, to get out of an endorsement, teams must pay half of the  price it cost to get the deal. They do not retain the profit if they cancel a  deal. Teams must sign up before the start of the season.Once a team has earned  an endorsement, they must maintain requirements for each successive season. Arena naming rights are not renewed and teams must apply for deals in their final contract year to avoid losing the deal.

                                                                                       CBC Sports

Signup Cost Revenue Profit Criteria Teams Applicants $7,000,000 $15,000,000 $8,000,000 1. Canadian Team           2. At least 90 points

                                                                                               TSN

Signup Cost Revenue Profit Criteria Teams Applicants $9,000,000 $21,000,000 $12,000,000 1. Canadian Team       2. Make Playoffs           3. Avg Attendance 16,800+

                                                                                       CTV Sportsnet

Signup Cost Revenue Profit Criteria Teams Applicants $6,000,000 $16,000,000 $10,000,000 1. Canadian Team         2. 25 Home Wins

                                                                                       Fox Sports

Signup Cost Revenue Profit Criteria Teams Applicants $7,000,000 $15,000,000 $8,000,000 1. American or Euro Team       2. At least 90 points

                                                                                               OLN

Signup Cost Revenue Profit Criteria Teams Applicants $9,000,000 $21,000,000 $12,000,000 1. American Team       2. Make Playoffs           3. Avg Attendance 16,800+

                                                                                           EuroSport

Signup Cost Revenue Profit Criteria Teams Applicants $9,000,000 $21,000,000 $12,000,000 1. Euro Team       2. Make Playoffs           3. Avg Attendance 16,800+

                                                                                           Molson

Signup Cost Revenue Profit Criteria Teams Applicants $7,000,000 $16,000,000 $9,000,000 1. Canadian Team           2. Must Have 50 Goal Scorer

                                                                                           Labatt

Signup Cost Revenue Profit Criteria Teams Applicants $5,000,000 $12,000,000 $7,000,000 1. Canadian Team       2. Must Have 45 Goal Scorer

                                                                                         Budweiser

Signup Cost Revenue Profit Criteria Teams Applicants $5,000,000 $12,000,000 $7,000,000 1. American Team       2. Must Have 45 Goal Scorer

                                                                                           Beck’s

Signup Cost Revenue Profit Criteria Teams Applicants $5,000,000 $12,000,000 $7,000,000 1. Non-Scandanavian Euro Team         2. Must Have 45 Goal Scorer

                                                                                           Svedka

Signup Cost Revenue Profit Criteria Teams Applicants $5,000,000 $12,000,000 $7,000,000 1. Scandanavian Team (not COP)         2. Must Have 45 Goal Scorer

                                                                                           Danzka

Signup Cost Revenue Profit Criteria Teams Applicants $5,000,000 $12,000,000 $7,000,000 1. Danish or Finnish Team         2. Must Have 45 Goal Scorer

                                                                                           Hite

Signup Cost Revenue Profit Criteria Teams Applicants $5,000,000 $12,000,000 $7,000,000 1. Korean Team           2. Must Have 45 Goal Scorer

                                                                                               Bell

Signup Cost Revenue Profit Criteria Teams Applicants $3,000,000 $9,000,000 $6,000,000 1. Canadian Team         2. Must Have 112 point Scorer

                                                                                             Rogers

Signup Cost Revenue Profit Criteria Teams Applicants $2,000,000 $7,000,000 $5,000,000 1. Canadian Team         2. Must Have 100 point Scorer

                                                                                 Time Warner Cable

Signup Cost Revenue Profit Criteria Teams Applicants $2,000,000 $7,000,000 $5,000,000 1. American Team       2. Must Have 100 point Scorer

                                                                                           Eurotel

Signup Cost Revenue Profit Criteria Teams Applicants $2,000,000 $7,000,000 $5,000,000 1. Euro Team         2. Must Have 100 point Scorer

                                                                                     Hanaro Telecom

Signup Cost Revenue Profit Criteria Teams Applicants $2,000,000 $7,000,000 $5,000,000 1. Korean Team         2. Must Have 100 point Scorer

                                                                                       Tim Horton’s

Signup Cost Revenue Profit Criteria Teams Applicants $7,000,000 $15,000,000 $8,000,000 1. Canadian Team           2. 5 players with 80+ GP

                                                                                           Hardee’s

Signup Cost Revenue Profit Criteria Teams Applicants $7,000,000 $15,000,000 $8,000,000 1. American Team         2. 5 players with 80+ GP

Signup Cost

Revenue

Profit

Criteria

Teams

Applicants

$10,000,000

$22,000,000

$12,000,000

1. American Team

2. Player in Top 3 of Star Points

                                                                                             Dodge

Signup Cost Revenue Profit Criteria Teams Applicants $8,000,000 $18,000,000 $10,000,000 1. American or Canadian Team         2. Advance to 2nd Rd of Playoffs

                                                                                             Tissot

Signup Cost Revenue Profit Criteria Teams Applicants $7,000,000 $15,000,000 $8,000,000 1. Euro Team         2. 5 players with 80+ GP

                                                                                             Skoda

Signup Cost Revenue Profit Criteria Teams Applicants $8,000,000 $18,000,000 $10,000,000 1. Euro Team         2. Advance to 2nd Rd of Playoffs

                                                                                           Reebok

Signup Cost Revenue Profit Criteria Teams Applicants $5,000,000 $20,000,000 $15,000,000 1. Any DWSHL Team           2. Advance to Drunks Cup Finals

                                                                                           Drunks Digest

Signup Cost Revenue Profit Criteria Teams Applicants $8,000,000 $26,000,000 $18,000,000 1. Any DWSHL Team       Weekly Digest Column 2. Advance to Final Four

Tier

Wins

Profit

C

43-46

$3,000,000-$5,000,000

B

47-51

$10,000,000-$15,000,000

A

52+

$25,000,000-$35,000,000

Team

Sponsor

Tier

Years

$ Per Year

Compuware

B

3

$3,500,000

Bridgestone

A

3

$11,500,000

Merrill Lynch

A

3

$8,400,000

Rogers

A

3

$8,400,000

Applicants

$3,000,000 Application Fee

*Drunks Cup Champ Elevated 1 Tier